One fundamental difference: control
Companies manage and limit the devices employees use. But customers expect the freedom to log in with any device they choose.
So if you try to meet customer needs with IAM instead of CIAM, multi-device support becomes your first challenge. This is merely one example. Many factors invoke major differences in the capabilities needed to serve and secure customers versus employees. This white paper covers it all.
In this white paper, you’ll learn 8 key differences between IAM and CIAM — unique challenges that dictate different capabilities and design. Customers and employees have vastly different needs in terms of:
- User experience
- Scalability and reliability
- Privacy and data regulations
- Identity verification
- Fraud detection and prevention
Throughout the paper, you’ll find relevant insights and examples that demonstrate why repurposing IAM for customers is the wrong approach. By the end, you’ll know what’s needed in a CIAM solution to achieve the best outcomes for your customers.