America’s Car-Mart is an auto sales and finance company that provides quality vehicles at affordable payment terms. Their business model centered around 150 dealerships across 12 states; however, the COVID-19 pandemic forced their dealerships to temporarily close, which demanded a digital transformation.
A foundational element of the digital transformation was selecting a customer authentication service as part of their new customer identity and access management (CIAM) strategy.
After selecting and implementing Transmit Security Passwordless and MFA Services, America’s Car Mart was able to:
- Allow customers to shop inventory and be approved for financing entirely through the digital marketplace
- Enable improved contact info verification, which ultimately reduces fraud
- Achieve cost savings by eliminating password resets and significantly reducing in support requests
Explore the full case study to learn how Transmit Security Passwordless and MFA Services empowered America’s Car Mart to easily adopt an omnichannel business model that meets the needs of their diverse customer base.